August 4, 2026

The transition away from problematic plastic packaging will require more than breakthrough materials. It will take collaboration, investment, and a clear path from innovation to commercial adoption.

That’s why we’re excited to see New Earth Ventures highlighted in a new Ellen MacArthur Foundation article, Paper-based flexibles: from vision to action, which explores how industry leaders, innovators, investors, and policymakers are working to address one of the most persistent packaging challenges: small-format flexible plastic packaging.

Building on the Foundation’s recent report on paper-based flexible packaging, the article examines the technical, economic, and infrastructure challenges that must be addressed to scale solutions responsibly. It also highlights the growing role of investment in accelerating innovation across the packaging value chain.

Among the organizations recognized, New Earth Ventures is noted for its focus on backing next-generation materials, packaging intelligence, and supply chain optimization technologies. As the venture and innovation platform of Atlantic Packaging, NEV was created to help bridge the gap between promising innovation and real-world adoption by connecting entrepreneurs with industry expertise, testing capabilities, and commercial opportunities.

The article reinforces a belief that guides our investment strategy: solving packaging’s most complex sustainability challenges will require both technological innovation and cross-industry collaboration. From advanced fiber-based materials and alternative feedstocks to AI-powered supply chain solutions, the next generation of packaging innovation is already emerging, and the opportunity now is to help those solutions scale.

We’re grateful to the Ellen MacArthur Foundation for advancing this important conversation and for recognizing the role that innovation-focused investment can play in building a more circular future for packaging.

Read the full article: Paper-based flexibles: from vision to action