A recent Waste360 feature examines the trends reshaping the packaging industry and why this moment presents a significant opportunity for innovation. The article includes insights from Matt Saunders, Managing Director of New Earth Ventures, Caroline DeLoach, Sustainability Director at Atlantic Packaging, and Roxy Lo, Industrial Designer at Ibis Cycles.

For New Earth Ventures, the story reinforces the investment thesis behind our focus on three pillars: packaging intelligence, supply chain optimization, and next-generation materials. Advances in AI, increasing regulatory pressure, and growing demand for more efficient packaging systems are creating powerful tailwinds across all three categories.

The article highlights how AI is helping companies reduce waste, improve packaging decisions, and optimize supply chains at scale, while new materials and circular systems create opportunities to rethink how products are packaged, shipped, and recovered.

It also showcases what innovation looks like in practice through collaborations such as Atlantic Packaging’s work with Ibis Cycles, where a redesigned fiber-based packaging system replaced several single-use plastic components without compromising performance.

The packaging industry is entering a period of rapid transformation. At New Earth Ventures, we’re investing in the founders and technologies helping to accelerate that change.

Read the full article here: Inside the Design and Tech Boom Driving Sustainable Packaging